Real Time Personalization
Profile Complete® identifies callers or visitors to a website and
appends demographic information to the specific visitor in real time utilizing data
from national sources. The web visitor is then provided personalized content based
on their persona to maximize engagement and dramatically improve ROI.
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Integrated Marketing
Use Profile Complete to capture the identification of web visitors on every channel
in your marketing mix. Automate cross media marketing tasks and generate a warm
lead list of “best prospects” by adding real time identification to your advertising
and direct marketing efforts. Create highly targeted leads from any channel and
reach out with direct mail, email and more.
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How Does it work?
Ever been to a chain store and made a purchase where the clerk asks for your zip
code? With the name gathered from the card used and this one piece of information,
a full consumer profile is available on most web visitors. Profile Complete provides
the mechanism to gather name and zip code without the need for a point of sale transaction
– or any sale at all! Alternatively, use only the phone number to identify visitors,
assign a persona, and serve personalized content.
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Cross Media Software
JFM Concepts is a full service cross media marketing technology firm featuring Profile
Complete and the VDP Complete® marketing system with VDP Web®
Online. JFM specializes in creating variable data cross media marketing technologies
with real time personalization with Personalized URLs for commercial printers, marketing
departments and agencies of all sizes.
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